Last week Yoek was in Paris for one of the most important fashion events when creating new collections!
The Yoek team is always a few steps ahead of the current collection in the shops, this because as a brand, you should start designing your new collection one year on beforehand. So we already started on our new Winter 2019 collection! An event not to be missed as a fashion brand is the Première Vision in Paris, most importantly for new ideas and fabrics.
Owner and designer Johanna, and head of design Chantal always go to Paris together. And this is the moment when their main job only starts, and yes this is a never-ending and exciting cycle they continuously go through! After selecting new patterns, every time a glorious moment, they went to celebrate this at famous Café de Flore situated at Boulevard St Germain.
And yes, traveling back to Amsterdam with a head full of inspiration and new ideas! We are entirely ready to design a new collection.